About the Company
The Garden Route Co. is a California-based landscape architecture and construction firm focused on sustainable development, thoughtful design, and ecological stewardship. Rooted in both South African and West Coast influences, their work blends refined craftsmanship with deep environmental care.
Brand Overview
This project represents a collaborative, ongoing brand development process. Tasked with reimagining the company’s identity, you explored multiple visual directions that interpret themes of place, growth, and purpose—each drawing from the company’s architectural rigor and commitment to sustainability.
The Garden Route Co. — Brand Identity Exploration
Project Scope (In Progress)
Brand strategy and visual concepting
Logo and icon system exploration
Typography and color palette studies
Narrative framing and identity tone
Presentation of multiple logo directions
Design Philosophy
This work-in-progress captures the early stages of a brand identity rooted in both natural systems and built environments. Leading concepts—including the client-favored Architectural Origins—build on the structure of the original mark, refined with more intention and visual clarity. Other directions experiment with organic forms, abstract geometry, and stylized roadways—each aiming to strike the right balance of minimalism, place, and care.
