About the Company
Andrew Mark is a high-end residential builder with over 15 years of experience crafting custom homes across California. Known for their attention to detail and hands-on project management, the company has built a reputation for quality, transparency, and long-standing client relationships.
Brand Overview
You led the complete rebrand of Andrew Mark, building a cohesive visual identity from the ground up. Working closely with the founder, you guided the brand through foundational exercises, crafted a refined logo system, and developed print and digital assets that reflect the company’s elevated craftsmanship and personal approach.
Andrew Mark — Brand Foundation & Visual Identity System
Project Scope
Brand strategy and identity development
Logo design and refinement
Typography, color palette, and layout system
Business cards, letterhead, and marketing materials
Website content strategy and UI/UX direction
Signage and truck mockups
Design Philosophy
The goal was to create a brand that reflects the sophistication of Andrew Mark’s builds while remaining grounded and approachable. Drawing inspiration from architectural forms and minimal residential aesthetics, the identity balances structure with warmth—positioning the company as both professional and personal. Every asset was designed with real-world application in mind, from job site signage to digital lead capture.
