Strategy and Direction
Where clarity meets creative leadership.
This section features projects where I’ve helped brands sharpen their voice, unify their visual presence, and build systems that scale. Whether applying a legacy identity across modern channels or partnering with a marketing team to support client campaigns, these case studies showcase the strategic edge behind the visuals.
At CZ Law, I work as the Creative Director oversee the brand across multiple channels and campaigns. My work spans event branding, campaign identity systems, collateral design, email marketing, and landing page creation. I also help shape and evolve the firm’s brand guidelines to ensure consistency, clarity, and a cohesive visual language across every touchpoint.
As a design and strategy partner to C&Z Marketing, I support B2B marketing efforts for clients like AWS—developing collateral, internal resources, and their Book of Offers. I also design landing pages for Rubicon and contribute to event branding and campaign execution. My work helps C&Z scale creative output while maintaining strong brand alignment.