ORACLE
In my leadership role at Oracle's Brand and Creative team (2003-2014), I've spearheaded online teams, shaping the visual design system for Oracle's Social Identities. This has significantly boosted brand awareness and engagement on our social media platforms. I've also led Design Creative teams, crafting visual design systems for Oracle's campaigns and events, resulting in high-quality web experiences aligned with business objectives. My achievements include driving multi-million dollar campaigns with industry-leading response rates, optimizing automation, and collaborating on creative strategies across departments.
Product Pages
• Top hero area featuring product gallery and downloadable lead generating gated PDF assets
• Simplified content strategy
• Embedded videos
• Get started widget
• Related social media links
• Additional tabs: Resource, Features & Benefits, and Comparisons
Role: Branding, Layout, Design
Family Pages
• Top graphical banner—campaign or product imagery
• Interactive hierarchy navigation bar for quick drill downs
• Promo boxes w/interactive reveal to show up to nine downloadable lead generating gated assets
• Simplified content strategy
• Why Oracle messaging
• Related social media links
• Additional tabs: Resource, Features & Benefits, and Comparisons
Role: Branding, Layout, Design
Industry Pages
• Top graphical banner—campaign or lifestyle imagery
• Interactive hierarchy navigation bar for quick drill downs
• Promo boxes w/interactive reveal to show up to nine downloadable lead generating gated assets
• Simplified content strategy
• Related social media links
• Additional tabs: Resource, Features & Benefits, and Comparisons
Role: Branding, Layout, Design
Interactive Components
Adding new technology on Oracle.com
• visually rich dynamic custom components
• Using new front-end technology
• Engaging formats for messaging
• Enticing presentations for lead generating gated assets
Role: Branding, Layout, Design, Art Direction
Microsites
Highlight new products/offerings by engaging customers with a customized web experience.
• Either create a customized microsite or themeable templates
• Quickly convey the business objectives
• Utilize proven and optimized templates
• Highlight curated content for the audience
Role: Branding, Layout, Design
Email Design
Demand generating messaging presented with engaging campaign visuals.
• Engaging visually rich banners
• Quickly conveying the main call to action
• Simplified content strategy
Role: Branding, Layout, Design, HTML
Web Banners
Highlight the message with visually appealing campaign creatives and a main call to action.
• Uses standard web sizes
• Using standard web sizes
Role: Branding, Layout, Design, HTML
Integrated Campaigns
Extending your campaign across the web, from mobile to social media, for a cohesive customer experience.
• Use custom apps, including sweepstakes, available from NorthSocial
• Utilize mobile design to promote a special campaign
Role: Branding, Layout, Design
Mobile Phone Design
Utilize both native iOS applications or web platforms for campaign offerings.
• Use the new platform of choice, the mobile platforms, to reach customers
• Let users on their own time discover and browse uniquely curated content for the mobile devises
Role: Branding, Layout, Design, Art Direct
Mobile Tablet Design
Utilize both native iOS applications or web platforms for campaign offerings.
• Use a new platform, the tablet, to reach customers
• Let users on their own time discover and browse uniquely curated content for the mobile devises
Role: Branding, Layout, Design, Art Direction
Wallpaper and Screensavers
Presenting visually rich animation and desktop tools
• Use as a featured offering in online and social media campaigns
• Complement campaign messaging across desktop screens
Role: Branding, Layout, Design, Art Direction
