About the Company
Barker and O’Donoghue is a San Francisco based construction firm known for hands on leadership, honest communication, and a steady approach to building. Founded by carpenters Crispin Barker and Kieran O’Donoghue and later joined by partner Gearoid Murphy, the company focuses on high end single family remodels where craft, clarity, and partnership matter most. Their work blends precise execution with practical problem solving, supported by a team that values respect, reliability, and thoughtful collaboration.
Brand Overview
This project is a full identity rebuild for Barker and O’Donoghue. The goal has been to create a brand system that reflects who they are in practice. Skilled builders who care about the details, communicate clearly, and stand behind their work from the first meeting to the final walk through.
The exploration process focused on a clean and modern monogram that feels both architectural and approachable, supported by a refined three color palette and a disciplined type system. The new identity is designed to serve the firm as it grows, giving them a consistent and confident presence across their website, signage, proposals, and day to day communication.
Barker O'Donoghue Brand Identity Exploration
Project Scope (In Progress)
Updated brand foundation and expanded narrative
Development of the BOD monogram and wordmark
Color palette selection and application studies
Typography system for digital and print
Marketing collateral and job site applications
Website design direction and social media expressions
Complete brand guideline for internal and external teams
Design Philosophy
The brand work for Barker and O’Donoghue centers on clarity, structure, and trust. The monogram was designed to feel engineered and intentional, echoing the qualities that define their builds. The color palette blends warm neutrals with a bold signature tone, giving the identity both confidence and restraint. Typography is simple and direct, chosen for readability and strength.
Overall, the system is built to stay out of the way and let the quality of their work speak for itself. It lives comfortably on proposals, plans, trucks, apparel, and a future website that presents the firm with the presence it deserves.
