Welcome
Explore the two core areas of my work: Brand and Identity Projects, where I create cohesive visual systems and design-led narratives that define and elevate brands; and Enterprise Work, which highlights my experience with large-scale digital programs, UX strategy, AEM content systems, and cross-functional collaboration. This portfolio reflects how I approach design from concept to execution; bringing together clarity, consistency, and creative thinking to build meaningful brand experiences.
Hi, I'm Houston. I help organizations create brands that scale.
For more than 20 years, I've led brand, digital experience, and design system initiatives for some of the world's most recognized technology companies, including VMware and Oracle. My career has focused on transforming complex ideas into clear, engaging experiences that connect brands with customers, employees, and stakeholders.
My work spans enterprise technology, AI infrastructure, legal services, venture capital, construction, and professional services. Whether building a brand from the ground up or modernizing an established organization, I focus on creating systems that bring consistency, clarity, and long-term value.
Most recently, I've been helping shape the brand foundation for RunPod, supporting a rapidly growing AI infrastructure platform through scalable marketing systems, product storytelling, illustration frameworks, and digital experiences.
I believe strong brands are more than logos and marketing materials. They are systems that create trust, communicate purpose, and help organizations grow.
