Houston Berry

Independent Creative & Digital Product Partner

Good ideas deserve to become real things.

Design partner for early-stage teams, entrepreneurs, and growing businesses.

I bring 25 years of creative direction, brand design, and digital experience to building identities, websites, applications, and products that move ideas forward.

Explore work Let's talk
  • Brand Identity & Creative Direction
  • Digital Product & UX Design
  • Websites & Digital Experiences
  • AI-Assisted Application Development

Digital Products & Experiences

From an idea to something you can actually use.

Experience drives the vision. AI accelerates the build.

Combining 25 years of design experience with AI-assisted application development to turn ideas into functional digital products.

  • Product Design
  • UI/UX
  • AI-Assisted Development
  1. ConceptName the problem and who it's for.
  2. User flowsMap the moments that matter.
  3. PrototypeSomething clickable to react to.
  4. Working appBuilt, tested, and refined in use.
In development

My Collection Ledger

Your collection. Your computer.

I built My Collection Ledger because I wanted a collection manager that lived on my computer, not in someone else’s cloud. My database, my photos, my collection. No account or subscription required. I built it for myself.

Platform
Desktop app, with an iPhone companion in beta
Features
AI-assisted item identification, data enrichment, import and export
Role
Product design, UX, brand, AI-assisted build
mycollectionledger.com
My Collection Ledger desktop app: a grid of collection items with a detail panel for a trading card My Collection Ledger on iPhone, showing a comics collection in grid view
Beta on TestFlight

Tumbloid

A spatial puzzle game about shape, gravity, and finding your way through.

Guide a strange geometric form through floating architectural worlds. Tumble across platforms, change orientation, survive falls, catch edges, and ride lifts to bring the gold core to its destination. The controls stay simple. The puzzles don’t.

  • TumbleRotate and reposition your form through space.
  • SolveRead the architecture and plan your route.
  • PerfectFind the most efficient solution, no assists.

Try the beta. Tumbloid is in public beta on iPhone through Apple’s TestFlight. Install it, play a few levels, and tell me where you get stuck.

Join the TestFlight beta
tumbloid.com
Tumbloid title screen with isometric towers above the clouds Tumbloid level 14, Socket, with the orange and gold form on a white tower Tumbloid level 46, Deep Architecture, with three towers among dark crystal shapes
In development

D&D Combat Assistant

Run the fight, not the paperwork.

A tabletop combat management application designed to simplify encounters, organize characters, and make complex interactions easier to manage.

Platform
iPad and iPhone
Features
Turn order and rounds, battle maps with distances, a reusable library of characters, monsters, maps, and adventures
Role
Product design, UX, AI-assisted build
Combat view: round 1, current turn Iron Golem 2, characters placed on a hand-drawn battle map with distances Add Enemy to Combat sheet with name, AC, max HP, initiative, and size fields Library screen with characters, monsters, maps, and adventure templates

Design experience meets a new way of building.

After decades of creating brands and digital experiences, I'm taking that same approach further, using modern tools and AI-assisted development to turn concepts into working applications.

Brand & Identity

Building brands with clarity and character.

A strong brand is more than a logo. It's a cohesive visual language that communicates who you are, what you believe, and how people experience your business. I create identities, design systems, and digital touchpoints that bring that story together.

Identity rebuild · Construction · San Francisco

Barker O’Donoghue

A builder known for hands-on leadership and high-end single-family remodels, founded by two carpenters.

A full identity rebuild: an architectural monogram, a three-color palette, and a disciplined type system that carries the firm from signage and trucks to proposals and the web.

barkerodonoghue.com
Barker O'Donoghue website, logo and color system, and the monogram on apparel, a truck, and drinkware
Identity · Stationery · Web

Andrew Mark Construction

A refined brand system for a high-end builder, blending tradition with modern clarity.

The AM monogram carries from business cards and letterhead to the website and marketing pieces.

andrewmarkconstruction.com
Andrew Mark website homepage over web layouts and stationery
Identity · Landscape architecture · In progress

The Garden Route Co.

A California landscape architecture and construction firm rooted in South African and West Coast influences.

An ongoing, collaborative identity exploring place, growth, and purpose. One mark flexes across three service lines and the website.

gardenrouteco.com
Garden Route Co website homepage beside the identity system with business cards for three service lines
Identity · Concierge medicine

Eclipse Health

A physician-owned, physician-led concierge practice that puts the patient relationship at the center of care.

An identity that pairs academic rigor with the warmth of a personal practice, from stationery to everyday objects.

Eclipse Health stationery and palette beside the mark applied to apparel and objects
Identity · Packaging · E-commerce

Sterile Grains Co

A clean, purpose-built brand for a hyperlocal supplier of sterile rye berry grain in Los Angeles.

Identity, online store, and a packaging system that scales across bag sizes.

sterilegrains.com
Sterile Grains website homepage above the 1, 3, and 5 pound grain bag designs

Enterprise Experience

Big-picture thinking. Hands-on execution.

My background includes more than two decades of creative leadership across technology companies, enterprise brands, and complex digital environments. From developing visual systems to directing campaigns and digital experiences, I've worked at the intersection of brand, design, and business.

VMware

Senior Art Director10 years of enterprise creative leadership.

Led creative direction and design across enterprise marketing initiatives, digital experiences, campaigns, and visual systems, helping translate complex technology into clear, engaging brand communications.

  • Art direction
  • Event branding
  • Website refresh
  • Adobe AEM
VMware campaign banners, ebook promotions, and email designs

Oracle

Interactive Design Director11 years of digital design and creative direction.

Directed interactive design and digital experiences within a global technology organization, combining user experience, visual communication, and creative leadership at enterprise scale.

  • Interactive design
  • User experience
  • Campaigns
  • Creative leadership
Oracle Business Analytics social channel designs and banner ads

Runpod

Brand foundation · AI infrastructure

Shaping the brand foundation for a fast-growing AI infrastructure platform through scalable marketing systems, product storytelling, illustration frameworks, and digital experiences.

  • Brand foundation
  • Marketing systems
  • Illustration
  • Product storytelling
Runpod platform illustration showing orchestration, GPU, storage, scaling, cluster, endpoint, and monitoring
Houston Berry on a Los Angeles sidewalk, holding a fluffy white puppy

About

Experience informs everything I build.

I'm Houston Berry, a Los Angeles-based creative director and designer. For more than 25 years, I've been helping people turn ideas into things others can see, use, and remember.

I'm a hands-on partner. My favorite work happens side by side with entrepreneurs, founders, and business owners: talking through an idea, working out the real problem, and shaping it into a brand, a website, or an app that does its job.

Some projects arrive with a clear brief. Many start as a rough sketch or a question that won't go away. Either way, I stay close to the work from the first conversation through launch, and I bring the same care whether it's a new venture or an established business.

Experience25+ yrs
Based inLos Angeles, CA
Works withEntrepreneurs, founders, and growing businesses

Contact

Have an idea? Let's make something happen.

Whether you're building a new brand, exploring an application idea, or looking for a creative partner, I'd love to hear what you're working on.

houstonberry@gmail.com Start an email