Brand Manager | Management of Teams and Agencies | Brand Identity

Feature Work Art Direction

Highlighting key projects that exemplify my art direction expertise, these works showcase my ability to lead creative teams, manage visual narratives, and ensure brand consistency across various media. Each project reflects my strategic design approach, meticulous attention to detail, and commitment to delivering compelling visual experiences while working cross-functionally and collaborating with vendors.

Brand Central Website

In 2017, I established Brand Central in Adobe AEM to empower VMware users to leverage our brand guidelines and assets effectively. Using Adobe AEM, I created a centralized hub that faithfully encapsulated VMware's brand guidelines. Leveraging AEM's features, I ensured consistency across all brand elements, making them readily accessible for marketing and communication purposes.

AEM proved invaluable by eliminating the need for PDF guidelines, instead, integrating them into AEM pages within Brand Central. This streamlined approach facilitated faster updates and eliminated the hassle of managing retired guidelines.

Role: Branding, Wireframe, Design, AEM Author, UX, UI

Brand, Self-Service Asset Tool

Since 2014, our Brand team has evolved significantly, unifying siloed groups within VMware to ensure consistent brand usage. Our mission is to support our 20,000+ employees effectively, and we've made impressive progress in achieving this goal with an in house tool developed in AEM.

Providing branded web graphics support for internal teams who lack Adobe expertise and resources for creating simple, on-brand assets like social media posts or email headers. To address this, we developed Brand Self-Service Asset Tool, catering to the growing company's needs and supporting non-designers within the organization.

The tool allows all VMware employees to create branded assets of various sizes, add content, and download them for immediate use. Initially designed for specific email headers and internal communications, it has been expanded to support any branded asset size, offering more versatility for different use cases and sizes.

Role: Branding, Wireframe, Design, AEM Author, UX, UI

Microsite Program

Since the launch of the Microsite Program in 2014, We have actively participated in conducting thorough reviews of over 1,500 sites. Each site undergoes meticulous assessment to ensure brand compliance. Approximately 25% of these sites receive comprehensive mock-ups and guidance, meticulously crafted by Brand, to ensure they adhere to VMware's brand standards. Brands keen eye for design and attention to detail contribute to creating visually cohesive and brand-aligned microsites.

Nearly 70% of the sites have been successfully decommissioned or retired, leading to a streamlined portfolio that reflects the optimization efforts of the Microsite Program. Presently, there are 328 live sites

Role: Branding, Design, UX, UI

Email - Landing Page Evolution Best Practices Playbook

Overall design impression
Email content templates (design & copy)
Word, HTML, or CMS specific assets (layout/code):
User Enablement

Brands expertise in design and layout is crucial to achieving the desired aesthetic and consistency in emails and landing pages communications. Their collaboration with other team members enhances the overall effectiveness of the email program and empowers users with the necessary skills and resources.

Role: Branding, Design, AEM Author, UX, UI

Social Avatars

Update Social Media Avatars to Align with the Evolved VMware Brand: We've simplified our channel categories from 17 to 4 and introduced 8 design options. This streamlined approach includes a simplified logo design, which builds brand equity for VMW over VM, ensuring consistency and mobile-friendliness. These changes have been made to improve visual consistency and align our social media avatars with VMware's evolving brand. To keep VMware's brand strong and relevant in a cloud-centric world.