Acer Talent — Brand Identity & Digital Presence
About the Company
Acer Talent is a modern talent agency rooted in personalized representation, long-term career development, and thoughtful industry navigation. Led by a team with deep experience across film, television, and new media, Acer is committed to championing actors, writers, and creatives with intention, integrity, and clarity. The agency's forward-thinking approach balances classic relationship-building with a fresh, streamlined digital presence.
Brand Overview
The Acer Talent rebrand reflects a strategic shift from a legacy identity toward a bolder, more refined expression of who they are today. Inspired by the name “Acer”—symbolizing precision, growth, and resilience—the new identity system embraces clean typography, editorial layouts, and a muted, confident color palette to convey professionalism without losing warmth.
Project Scope
Brand Strategy & Visual Identity
Logo Design & Wordmark
Color Palette & Typography System
Digital Design & Website Art Direction
Presentation & Marketing Templates
Design Philosophy
The rebrand was guided by a desire to project clarity and confidence while allowing the talent to remain the focus. By stripping away unnecessary clutter and embracing a highly structured layout system, the new look positions Acer Talent as both timeless and quietly contemporary—an ideal foundation for the next chapter of its growth.
